If you want visitors to your website, you also need SEO. You need to get onto page 1 in Google, because very few people look any further. There’s a direct link between good SEO and having your website working for you, but it’s not about visitor numbers necessarily, it’s more about the quality of the visit. They need to be ready to do business with you.
- Any business who wants to be found online needs SEO
- Effective SEO increases the average rank position for your key landing pages
- SEO increases the number of visitors who are ready to do business
About 2/3 of all Search Engine Optimisation tasks can be done directly on your website. It’s all about making sure your website content is on topic, focussed clearly on the business goals, and generating enough qualified traffic from Search Engines that lead to actual sales or sales leads. The idea of “build it and they will come” simply doesn’t work. As with anything worth achieving, it takes effort and attention.
Building a website is a waste of time, unless you also figure out how people are going to find it…
I’ve created this 10 Step Guide in an attempt to break down SEO into (hopefully) easy-to-understand sections. If you follow through each step from beginning to end in the order provided and manage to implement something of each of those steps, then chances are your website’s SEO will have improved!