Google Ranking Factor – Return to G-SERPs

AKA ‘bounce back to search’.

Google will most likely monitor a user’s behavior based on how quickly they appear to have abandoned a particular site.

If a user makes a search and decides to enter a website by selecting the link in Google Search Results Pages (G-SERPs), but then returns back to actively using engaging in the search results within seconds, then this may be seen as a negative factor for the first clicked result.

Compare this with Google Analytics bounce rates and what I have to say about that.

While I don’t think this is a very reliable indicator, if a website repeatedly demonstrates that a quick return to SERPs is not unusual for that site, then it builds a pattern of behavior that is indicative of something probably not positive.