Google Ranking Factor – Google Business Page Optimisation
There are currently three choices you can make when establishing a Google Business page, and these may have considerable impact on how your Google Local search result renders in search.
You can’t control whether Google thinks a search query is local or not, but you can try to account for it and take advantage of both situations, based on optimisation of both the Google Business listing and the website keyword content optimisation.
The three settings for Google Business page are:
1. You have a bricks and mortar store – or operate from one location where your clients visit you. You would use this to compete for rank for users within your immediate service area. If there are many businesses in your genre, you have to be either quite close to the search user (radius based value), or very highly representative as an ideal destination (rank based value). The final search results depends on Google’s local determination AND optimisation for your page. These parameters also apply when the user searches from elsewhere outside your geographic zone, but makes a search about your zone. For example “plumber” would set a radius around the user’s current search location. But “plumber Henderson” would set a radius around the suburb of Henderson. Any tag recognised as a geo-tag will influence the resulting ranked set in SERPs. Any geo-tag that clashes with another possible geo-tag, may (but not necessarily) serve results based on distance away from the user, biased based on genre, when if the genre is typically local, the bias will probably be for the nearest location of the possible locations.
2. You are serving your clients’ needs in an area based around your location, within a given radius. Again, you compete here based on the distance away from the user, or the distance away from the user’s geo-tagged query with complex parameters applied based on past user behavior.
3. Your Google Business page represents a brand that doesn’t have a localized service area and may render a result in SERPs based on how strong your representation appears to be for the brand.
Google Business pages that are linked to websites that rank well, are usually more likely to rank well themselves too. In other words, the rank of your localized Google Business page will benefit from rank of your website, if and only if the two are linked and the site is verified.