About RankPower

Built on proven digital marketing skills since 2004

RankPower an Search Engine Marketing agency based on both Auckland NZ and Orlando FL. It’s backed with an extensive history in digital marketing since 2004. Our keen understanding and holistic view of marketing in the digital age combines with the superb talents of our web and analytics team.

We understand the needs of business managers and their desire to improve website performance for profitability and cost efficiency, so we’re blatantly honest and up-front about project costs and likely returns. We want our clients to be successful first and foremost.

Perry Bernard

About Perry Bernard

Founder of several businesses since 1990. Educated in Linguistics and Teaching. Conducted seminars throughout NZ for Kodak New Zealand over a 8 year period. Self-taught SEO specialist in organic SEO, Google AdWords, Google Display Advertising, Google Analytics, Google Webmaster Tools. Google Analytics Academy and GAIQ Certified.

I am in immigrant to New Zealand but have resided here since 1971 and consider myself to be a “new Zealander” but not necessarily a “Kiwi” due to my European roots. I am however very proud to be part of this country and would support it in every way if given the opportunity.

After gaining my secondary school education in Tokoroa, I initially attended the University of Waikato studying a BSc but did not complete this course, opting instead to gain hands-on experience in retail business. Within 3 years I had progressed from retail staff to business owner.

In 2003 I attended the University of Auckland for 5 consecutive years and attained a BA, BAHons (linguistics) and started (but did not complete) a Masters degree in Morphology. During my undergraduate studies I also learned Russian and gained some familiarity with Spanish.

I have an avid interest in all things relating to language and am continuing an informal study of Morphology and Phonology.


  • University of Auckland – BAHons Linguistics, 2002 – 2006 – Semantics, Grammar, Phonology, Morphology, Syntax
  • Auckland University of Technology – Teaching, 1998 – 1998 – Certificate in tertiary teaching
  • Google – GAIQ, 2013 – 2018 – GAIQ Certified 02048259
  • Google AdWords – Search Certified 2017 – 2018
  • Google- Google Analytics Academy, 2013 – 2013 Certified, Oct 2013
  • MIT – Electrical – Class-A electrical license